Qudus SalihuThe intense rivalry between Rangers and Celtic is rarely confined to the pitch, and recently, the official Rangers social media account amplified this sentiment with a cheeky post that instantly grabbed headlines and sparked massive online engagement. This masterclass in modern football rivalry saw the official Ibrox channel deploy a perfectly timed piece of digital mischief targeting their Glasgow neighbours, drawing reactions from millions across the globe.The post, which was widely seen as a subtle but unmistakable jab at a perceived weakness or recent stumble by Celtic, utilized the power of social media to turn a routine moment into an viral event. In the hyper-connected world of football, where every comment and image is scrutinized, Rangers’ media team demonstrated a savvy understanding of the Old Firm dynamic. The nature of the rivalry means that supporters of both clubs are always ready to react, making any direct or indirect confrontation a guaranteed trending topic.The immediate reaction was explosive. Within hours, the post had accumulated millions of views, shares, and comments. Rangers fans celebrated the audacious move, reveling in the public display of dominance (even if only digital), while the Celtic faithful responded with a torrent of counter-attacks and defense of their club. Media outlets, both mainstream and sports-focused, jumped on the story, dedicating segments and articles to analyzing the timing, content, and implications of the post.This incident highlights how official club accounts have become central players in the modern football narrative, moving beyond mere match reports to actively engage in the traditional needle and banter that fuels the sport’s biggest rivalries. It wasn’t just about the football; it was a psychological volley that thrilled fans and gave the media exactly what they craved: high-stakes drama.
Rabiu Aminu
Qudus Salihu
